Marketing 3 Essay Example | Topics and Well Written Essays - 1500 words

Marketing 3 - Essay Example This first recommendation makes sure that the product will have the taste and flavour benefits consumers expect of these products so that researchers can understand what portions of the new cola to redevelop or reflavour. This type of preliminary research should be conducted to improve the market availability to the RedBull brand of products and can be conducted with other ongoing integrated communications campaign that are having success. In the current marketing environment, viral marketing represents a low-cost business activity to create buzz about the brand. There is also, as identified earlier in the report, a shifting trend of consumers to favour natural drinks and those that claim natural benefits to health. It is recommended that the company develop a new website which only focuses on these benefits of RedBull products, especially since there is often mixed media reports about the potential health benefits of the brand. Through strategic alliances or other type of partnerships with lifestyle organisations, such as natural foods distributors, agreements can be developed which put RedBull advertisements on favourite UK natural foods-related companies. By linking to other natural foods organisations, RedBull can secure low-cost advertising space, create long-lasting strategic relationships with community or online vendors, and also use the linked website to create informational or humorous videos about the produ ct’s natural benefits. Seeking these partnerships can involve speaking with community distributors of RedBull products or pursuing online consulting meetings with interested parties looking to partner in this fashion with dual advertising campaigns. Because RedBull faces so much competition, both for its current brands on the market and those under consideration for the future, it is important to clearly differentiate the brand from other

Co-operative entreprises Essay Example | Topics and Well Written Essays - 2500 words

Co-operative entreprises - Essay Example Different Expectations One of the common and the most disastrous problems of working in a co-operative is that different members may come together in the team having different expectations. I will present here the simple example of doing an assignment together. Some group members may be satisfied with nothing but an A whereas others may settle with just a passing grade. Different expectations can lead to different attitude, work ethics and priorities (Barton, 2011). Thus it is very important in a co-operative to have a common goal and shared values. Each member should identify with that goal. It may even be necessary to scale down the expectations of some of the members and scale up the expectations of others in order to arrive at a goal which is expectable to all the members. Lack of Communication A co-operative is formed when one member cannot fulfil all the roles himself. Thus a co-operative entails division of work. Some members may be made in charge of marketing, others will hav e to handle the finance and some others are tasked to handle operations of the co-operative. The biggest challenge here is the lack of communication among members responsible for different tasks. A marketing guy may make a very ambitious sales plan but may not be aware that there are no finances to support his plan. Lack of communication causes numerous problems but is relatively easy to handle. The problem can be handled b having regular meetings with different group members (Nilsson & Ollila, 2013). These meetings might seem like a drag but they help everyone to come up to speed and also remain misunderstanding that may crop up. Regular communications among different teams is the most important means of solving problems in a co-operative working environment and ensure positive interdependence among the team members. Ego/Personality clashes In my personal experience of working on a co-operative project ego clash is the biggest challenge which is very difficult to solve. The operati onal and logistic problems can be solved easily if all team members put their minds to it but ego clashes not only demoralize other team members but may even ruin the whole project (Cooperatives UK, 1965). These clashes may not be even related to the project that we are undertaking but members may have brought them in to the team from their past history. The best way to avoid these clashes is to ensure that each member of the co-operative is allowed to speak his or her mind. No one should be given more weight age as compared to others. However this does not usually happens and team members end up taking sides which is disastrous for the co-operative. I have personally seen that secret voting on topics of contention is a good way to prevent these clashes and help the group move forward. Cultural Differences Each one of us has a different way of working even if we have the same goals. Some members of the group like to work alone, some like to work under pressure whereas others like to plan ahead. I call these problems as cultural differences among the members of the team. These differences